A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few factors why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of your ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a look on an identical or similar mark as yours will make sure that you already own the mark, and is therefore put on notice that its use of an equivalent or similar mark to yours may lead to trademark infringement. 3rd party is placed on notice to look for a new and different mark. With such notice, registering your mark prevents a potential conflict in the future.
Social media is an important resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social websites venue has policies there to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media optimisation for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s promoting account. Know the venue’s policies for info. However, I have discovered that when you complain to social media site of those wrongdoing and claim that another is certainly your brand without permission, the social sites administrator responds with a request of proof of ownership belonging to the subject logo. A trademark registration gives compelling evidence of brand rights.
Registering your mark shows a deal with your brand name and shows prospects that perseverance. The goodwill that can be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that are identical or much like other parties’ trademarks or known brands with truly the only purpose of promoting them (to the rightful owner) of a high subscription. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to File Trademark Assignment in India Online a lawsuit and collect damages from individuals who register a domain name will be identical or similar with your trademark.
Trademark registration can last as long as you continue while using mark in commerce. Or even some businesses that have registered trademarks that are over century old.
Trademark registration may not be for company. However, there a number of compelling benefits of protecting your brand just as you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.